Will AI revolutionise the way freelancers get jobs?

Words, hubbul

The world of work has evolved. The days of a monotonous of 9-5 are dying out, replaced with a way of working that brings freedom, flexibility and choice. Relentless technological innovation has changed the global workforce, enabling anytime, anywhere working and contributing to a new and exciting wave of entrepreneurs. 

Today, we can just as easily work from the comfort of our home or holiday villa, as we can from the office. This transformation has liberated the modern and skilled workforce, and has been the catalyst behind the millions of bedroom businesses, coffee-shop workers, freelancers and small business owners.

Technology has been the driving force behind innovative ways of working. And it’s no surprise that digital innovation is also expected to play a fundamental role in how this new workforce sources business, survives and succeeds. 

The development of artificial intelligence (AI) – a computer system so smart that it learns and understands patterns and behaviours to make better informed decisions – is set to revolutionise the way freelancers and contractors find work.

Some say AI has the potential to one-day automate the entire recruitment process, as it learns to make better decisions about potential candidates and jobs over time, based on skills matches, day-rates, location, availability and to some extent, culture fit.

85% of executives revealed in Accenture’s Future Workforce Trends report that they are preparing to invest heavily in AI-related tech in the next three years. And it makes perfect sense. Smart learning through AI will reduce spend on mission critical activities, from customer service, right through to finding new talent.

Many businesses are already ahead of the curve, on the cusp of embracing artificial intelligence, as they go in search of faster and more cost-effective ways to connect with the right talent at the right time. As many as 96% of senior HR professionals believe AI can greatly enhance talent acquisition – just going to show that this technology is now highly regarded as a main component in the future of recruiting.

But are we ready for such change? 57% of HR professionals surveyed by Alexander Mann are concerned that technological innovation in their business is too slow. And despite the overriding feeling that AI is set to fundamentally change the way businesses source new talent, just one in four HR leaders are currently using these methods.

“It is certainly promising to see that an astounding number of senior HR leaders understand the benefits of utilising Artificial Intelligence in their HR and talent functions. Artificial Intelligence technologies and data analytics tools both hold significant opportunities for candidate sourcing, selection and retention,” explained Laurie Padua, Director of Technology and Operations Consulting at Alexander Mann Solutions.

“And with figures from LinkedIn’s 2016 Global Recruiting Survey finding that 46% of HR leaders are still struggling to attract candidates in high demand talent pools, it’s clear that organisations which embrace technology will have an edge over their competitors. Companies who are quick to adopt these technologies will have far greater access to in-demand talent pools, while those who fail to act are likely to fall behind.”

The faster artificial intelligence is embraced as the technology to fundamentally change recruitment as we know it, the better. And for freelancers and the flexible workforce, the benefits of AI recruitment are obvious. For the first time, independent workers will not have to go in search of work. Thanks to AI, they can relax knowing that the opportunities presented to them will arrive at exactly the right time, pay the right rates and are perfectly suited to their skills.

How important do you think AI is to the future of recruitment? Join the conversation...

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