The 'human cloud' is the future of work.

Words by Mark Kirkbride, hubbul

So far in the On-Demand Series, we’ve explored the on-demand workforce, changes in trust and the ultimate convenience. In this article we go to the future of work and explore the human cloud. 

Whenever we talk about 'The Cloud', we think technology and business services. We imagine this utopian place where useful stuff floats around in the ether - and we simply turn ‘it’ on and off, up and own, whenever we want.

In reality, the cloud is somewhere we actually already live, and where tech enables the simplest forms of convenience - from on-demand TV, movies and music, right through to enterprise grade business services, financial transactions and the supply of goods.

Our whole world is one massive ever-growing digital ‘Cloud’. First on the scene was IT and Business Process Outsourcing, before Software and Platforms as a Service "SaaS & PaaS" came along.  These two clouds created a new ecosystem where services became globally accessible without the traditional boundaries, both technically and commercially.

Today, businesses of all sizes are adopting cloud-based technologies, and in turn these technologies are giving their workforce better tools, flexibility, and changing where, when and how they can work.

And it’s not just about tools like Skype, Jive and Yammer, it’s about how working in new and different ways changes our lives, for better.

The entire nature of what we call work is evolving and blurring online. The biggest change, for both workers and companies, is a move towards the ‘human Cloud.’ In the same way that high-speed on-demand computing created a cloud of web-enabled infrastructure and services, the human cloud has and is disrupting the way we work.

Through cloud technologies the workforce no longer needs to be tied to a device, desk or fixed location.
We no longer need to wake up to the daily depression of commuting and trudging to the office along with the herds.
The workplace is not a physical office, the workplace is people - people are the workforce. Therefore wherever you choose to work is the workplace, and your the workforce is your business.

In this new world, the workforce will work from any location, on any device, and move effortlessly between applications, tools and documents within their own 'Cloud'.

In the near future we wont be talking about cloud-based businesses anymore, but cloud-based workforces - the ‘Human Cloud’, or if you want to be bold - ‘HaaS’ - Humans as a Service.

It’s not like we don’t have the infrastructure, or ‘cloud’ in place. With a mind-boggling array of tools at our disposal to be “cloud workers”- collaborating, sharing and accessing on demand are all normal. We take work everywhere and access anywhere.

The physical office space is already a completely new meaning; work is a digital cloud space where we collaborate, meet and discuss, where and when, on-demand.

The ‘Human Cloud’ is not a new idea. Crowdsourcing and alternative sourcing have been leading the way for a new wave of on-demand ways to source and engage virtual workers.

What’s more, the human cloud already exists in several forms - from social and business networks and job boards, to talent marketplaces and other online communities.

Emerging ‘Human Cloud’ models offer innovative solutions that unlock the it’s true potential, through new breeds of ATS and CRM systems, talent outsourcing solutions, and new direct sourcing models.

Businesses of all scales are already adopting the human cloud as labour market demands shift from local, to glocal to global.

People we know and talk with already exist in the human cloud. These people have contracts with a handful of clients, outsource themselves and their skills through a third-party service like UpWork and Freelancer, and collaborate with coworkers in all over the world, in different time zones and on multiple projects.

The companies who use the human cloud probably don’t know what their cloud workers look like, or where they live. 

Employers now have more options and better opportunities to tap into this virtual, cloud of on-demand workers. But the organisational challenges of this emerging model requires new methods of adoption, management and measurement. Harnessing the power of the human cloud requires new best practices and working structures from both the suppliers and the buyers so not to create supply chain mayhem.

Tests lie ahead - managing and regulating quality, risk and compliance are challenges that early adopters of human clouds will face. After all, it takes trust.

The human cloud is already challenging traditional sourcing models with new economic models with greater and a more visible assurance of supply. The human outsourcing landscape is changing as much as cloud computing changed the way we use software and infrastructure with alternative sourcing models, and hybrid workforces.

Technology is becoming the primary go to point of contact for buyers, and the market is rapidly growing. It’s only a matter of time before the human cloud becomes the norm. It’s already here, we’re all part of it.


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